SPRING SUMMER 2017 URBAN &CONTEMPORARY
The SS17 campaign tells a story of a modern and contemporary man who usually divides his day life between work and leisure time. Directed by Byron Mollinedo, the campaign is a celebration of the urban style in all its form.
ELEGANT & FASCINATING
The shots, performed by Francisco Lachowski, are inspired by the informal occasions and the relaxing moments of American cinema’s icons. A modern and fascinating story that captures the real essence of the Liu Jo man.