Liu Jo UOMO

AN URBAN TALE
featuring Francisco Lachowski
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SPRING SUMMER 2017 URBAN &CONTEMPORARY

The SS17 campaign tells a story of a modern and contemporary man who usually divides his day life between work and leisure time. Directed by Byron Mollinedo, the campaign is a celebration of the urban style in all its form.

ELEGANT & FASCINATING

The shots, performed by Francisco Lachowski, are inspired by the informal occasions and the relaxing moments of American cinema’s icons. A modern and fascinating story that captures the real essence of the Liu Jo man.

Urban
Urban
Urban
Urban
Urban
Urban
Urban
Urban