Wear your Style

Follow your Story

An unexpected invitation. An exciting appointment in the streets of Milan. Experience a story of style and personality thanks to the new Liu Jo UOMO campaign.

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Contemporary, dynamic, determined. Constantly looking for new goals and emotions. To embody the essence of Liu Jo UOMO is Jon Kortajarena, excellent interpreter of a collection created for anyone with a story to follow.

Your Way your Style

The Italian soul, together with the cosmopolitan nature, characterize the new Spring Summer 2018 collection. Quality fabrics, tailored workmanship and refined details can be found in a proposal of versatile items that enhance the natural charm and individuality of the man who wears them.

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See You in Milan

The background of the new campaign is Milan. A city where creativity and trends mix with ambitions and the desire for success, becoming a source of inspiration to face new challenges. A city where everything can happen, where everyone can affirm his style decisively.

Collection Preview

Find out the preview of the new Capsule Collection Liu Jo UOMO SS18.