in Town

Sharing a point of view, laughing without thinking, enjoying the taste of ambitions and to toast for those which become real. Between the casual and the detail, irony and charm, Denim in Town was born.

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Not just a dandy

An evening with friends, a drink after work, the feeling of a town that changes, breaths and evolves. Mr. Right chooses an elegant comfort, giving a new and smart meaning to the most classic garments: the men's suit combines the soft and refined fabrics of the jacket with the jogging pants, the iconic leather biker combined with comfortable oversize sweatshirts inspired by the 90’s. The tones of the Blue define the line, while the British style fine knitwear surprises with new textures and colors.

To move, to discover and to experience a new style.

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Say Denim

Denim is always the right choice, the anchor of this new journey. The collection is enriched with different outfits and unusual variations, which interpret the quality of Made in Italy through different languages: the tradition, represented by regular and slim fit, meets original models characterized by selvedges and Japanese canvases.

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Find out the Look
Denim in Town